Is there still honesty in advertisements? I think so, but often these are only half-cooked honesty as these ads still trick the readers. Take a look at this example:
“As low as P3,230/mo.*”
That was written in a big font size and in red to catch attention. And I have no doubt this caught a lot of people’s eyes.
A publicized monthly amortization of only P3,000+ printed right next on a two-story house. Now that’s deceiving if you ask me. But then again the copywriter showed honesty in his work by adding the asterisk. (In the first place, it is outright obvious that the amount stated doesn’t refer to the advertised house. It’s actually for lot buyers only.)
When we notice an asterisk at the end of any claim, we automatically become aware that whatever we are looking at is too good to be true. And they always are because there’s an asterisk.
So there’s still honesty in ads, we just have to look at the asterisk and the fine print that follows.
Sneaky. Very sneaky. I hate a sneaky copy.
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