Pentel Ad

Posted by in Copywriting, Print Ad, Tales From Experience | 2 comments

I was rummaging through my old backup files when I came across this Pentel ad that I did years ago. I was working for Sterling Paper which was the distributor of Pentel products here in the country. One day my boss asked me to come up with a simple ad, measuring 2 inches by 10 inches to be published in a major broadsheet. I asked him when would he want a study ad and he said within the day. I was...

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The Fine Print in Ads – The Asterisk

Posted by in Print Ad | 0 comments

Is there still honesty in advertisements? I think so, but often these are only half-cooked honesty as these ads still trick the readers. Take a look at this example: “As low as P3,230/mo.*” That was written in a big font size and in red to catch attention. And I have no doubt this caught a lot of people’s eyes. A publicized monthly amortization of only P3,000+ printed right...

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Redundancy in Logo Usage

Posted by in Copywriting, Print Ad | 3 comments

This is one of the first print ads I did for Sterling Paper. Actually, I believe it’s the first ad I ever wrote a copy for. I can only lay claim on the text, the image and layout was the work of our graphic artist. But still, as the copywriter, I am liable for the end result. Looking back at it, I’ve realized there’s a major flaw in this ad. Don’t mind the copy. It...

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