Redundancy in Logo Usage

Posted by mjces in Copywriting, Print Ad | 3 comments

This is one of the first print ads I did for Sterling Paper. Actually, I believe it’s the first ad I ever wrote a copy for. I can only lay claim on the text, the image and layout was the work of our graphic artist. But still, as the copywriter, I am liable for the end result. Looking back at it, I’ve realized there’s a major flaw in this ad. Don’t mind the copy. It...