The Copywriter’s Handbook

During my second job as a copywriter, we had this informative book about copywriting sitting on our office’s bookshelf. I read it (or scanned it) a few times and only took notice of the parts that interested me. I remembered how masterfully it was written yet very easy to understand. It deserves the title Robert Bly gave his book: The Copywriter’s Handbook I’m currently on the...

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