Ayos na Ayos!

Posted by mjces in Advertising | 0 comments

Have you seen the Google ads of AyosDito.ph? Here’s a screen capture: What I like about it is not only the amazingly clear visuals, but also the humor in it. In the ad everything is priced ridiculously low. Even the bird was not saved… I love this ad. ...

The Fine Print in Ads – The Asterisk

Posted by mjces in Print Ad | 0 comments

Is there still honesty in advertisements? I think so, but often these are only half-cooked honesty as these ads still trick the readers. Take a look at this example: “As low as P3,230/mo.*” That was written in a big font size and in red to catch attention. And I have no doubt this caught a lot of people’s eyes. A publicized monthly amortization of only P3,000+ printed right...