Ayos na Ayos!

Posted by in Advertising | 0 comments

Have you seen the Google ads of AyosDito.ph? Here’s a screen capture: What I like about it is not only the amazingly clear visuals, but also the humor in it. In the ad everything is priced ridiculously low. Even the bird was not saved… I love this ad. ...

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Pentel Ad

Posted by in Copywriting, Print Ad, Tales From Experience | 2 comments

I was rummaging through my old backup files when I came across this Pentel ad that I did years ago. I was working for Sterling Paper which was the distributor of Pentel products here in the country. One day my boss asked me to come up with a simple ad, measuring 2 inches by 10 inches to be published in a major broadsheet. I asked him when would he want a study ad and he said within the day. I was...

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The Fine Print in Ads – The Asterisk

Posted by in Print Ad | 0 comments

Is there still honesty in advertisements? I think so, but often these are only half-cooked honesty as these ads still trick the readers. Take a look at this example: “As low as P3,230/mo.*” That was written in a big font size and in red to catch attention. And I have no doubt this caught a lot of people’s eyes. A publicized monthly amortization of only P3,000+ printed right...

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