Good Dinner

I had dinner with my boss and co-workers at the C2 restaurant in Shangri-La Plaza in Mandaluyong. I fell in love with their laing and buko pandan shake. The latter was served in a bamboo-shaped glass. I had to remove the long pandan leaf that was placed there as a garnishing because the first time I tried to take a sip, the tip of the leaf hit my eye. Stupid me. But the food was great and I...

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Pentel Ad

I was rummaging through my old backup files when I came across this Pentel ad that I did years ago. I was working for Sterling Paper which was the distributor of Pentel products here in the country. One day my boss asked me to come up with a simple ad, measuring 2 inches by 10 inches to be published in a major broadsheet. I asked him when would he want a study ad and he said within the day. I was...

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PinoyCopywriter is Turning a Year Old!

It’s already almost June and in just a few more weeks, this blog will be celebrating it’s first birthday. Time does fly when you’re having fun, doesn’t it? It feels like it was just yesterday when I bought this domain and the hosting for it. It was such a great learning experience trying to set it all up by myself. This is not my first blog. I had one back in 2004...

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Writers are Very Much Under Valued

Last week, somebody contacted me through this blog and asked if I do freelance writing. I said I don’t, but he still proceeded to discuss with me his writing project. He’s setting up a website offering a certain service. I just went along with our talk and when he asked how much do I think a 500-word article will cost. I told him it really depends on many factors (the difficulty of...

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When Did I Know I Wanted to Write for a Living

I’ve been asked that a dozen of times and my answer is always like this: When I found out that I sucked in math. No kidding. The main reason why I chose Journalism as my major was because there was no Math subjects there. I actually checked first the list of subjects under each major and I was looking for any degree that has no ‘counting of numbers’ as one of its prerequisites....

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Of Sexy Girls and Underwear: Keyword Research Takes Its Toll

I have been conducting keyword research for a swim wear retailer. Naturally, the first set of keywords or seeds that I would consider are swim wear, underwear, thongs, bikini, sexy girls, etc. You get the picture. But doing this research for two straight weeks made me realize this truth: that it is possible for a guy to get bored looking at scantily clad beautiful and sexy women! Now who would...

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