The Copywriter’s Handbook

Posted by in Copywriting | 0 comments

During my second job as a copywriter, we had this informative book about copywriting sitting on our office’s bookshelf. I read it (or scanned it) a few times and only took notice of the parts that interested me. I remembered how masterfully it was written yet very easy to understand. It deserves the title Robert Bly gave his book: The Copywriter’s Handbook I’m currently on the...

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Redundancy in Logo Usage

Posted by in Copywriting, Print Ad | 3 comments

This is one of the first print ads I did for Sterling Paper. Actually, I believe it’s the first ad I ever wrote a copy for. I can only lay claim on the text, the image and layout was the work of our graphic artist. But still, as the copywriter, I am liable for the end result. Looking back at it, I’ve realized there’s a major flaw in this ad. Don’t mind the copy. It...

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Tales from Experience: Bluish

Posted by in Copywriting, Daily Thoughts, On Writing, Tales From Experience | 2 comments

I once worked for a consumer goods company as a junior copywriter of its marketing department. There was this instance that I wrote a copy for a package of a new product. I won’t go into the details of what the product was and what the copy was also as these are not important to this anecdote. That copy already had my boss and my boss’s boss approval when I green lighted it for...

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