Pentel Ad
I was rummaging through my old backup files when I came across this Pentel ad that I did years ago. I was working for Sterling Paper which was the distributor of Pentel products here in the country. One day my boss asked me to come up with a simple ad, measuring 2 inches by 10 inches to be published in a major broadsheet. I asked him when would he want a study ad and he said within the day. I was...
Read More“Sikip” TV Ad
Seldom do I admire a TV commercial, but this one from Camella Homes is truly amazing. I have nothing but praises to whoever thought of it. I wonder who is the copywriter behind this gem. Aside from the very catchy “Bulilit” song, this ad also features one of the cutest kids to have graced the television. ...
Read MoreTip on Writing and Editing: When in Doubt, Check the Dictionary
When in doubt, delete. That has been the mantra of writer friends of mine. I think it is a very good tip to follow whenever you are editing a copy or an article and you come across a word you are not sure of the meaning. But that should not always be the case. I made a modification of that line which I believe is a better version and it goes like this: When in doubt, check the...
Read MoreThe Michael Phelps Way to Becoming a Good Copywriter
Michael Phelps dominated the swimming events in the 2008 Beijing Olympics and set a record for the most number of gold won in an Olympic Games, beating Mark Spitz’s 7 gold medals by one. While Michael maybe naturally gifted for his Olympic prowess, he has attained certain attributes through his own will and determination which can be used and followed by any copywriter who wants to perfect...
Read MoreKeyword Density for A 300-Word Copy
What’s the ideal keyword density for a 300-word article? Is it 2% or more than that? I say don’t worry about the percentage and just do the following and your copy will work just fine: Put your main keyword in your title. While it is not definite whether spiders start scanning a page from top to bottom or vice versa, it is the title that states what your article is all about. It is...
Read MoreLearn How to KISS
There is a high probability that we will experience some precipitation tomorrow. What’s wrong with that sentence? Grammatically, I believe it’s correct but there’s something there that makes any writer and reader feel uneasy. It’s full of big words! This sentence is the work of a pretentious writer trying to sound too intelligent. He used two words when one may...
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